SALES EFFECTIVENESS
“Everything should be made as simple as possible, but not simpler.”
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​Albert Einstein
How we work together
We will partner on 90-day “sprints”. We’ll start with a conversation to understand where you are today, where you want to go as a sales organization and what challenges are keeping you from being wildly successful. Together, we’ll prioritize challenges and desired outcomes to identify 1 to 3 key areas of focus. Next, we’ll define what success looks like. I bring years of experience walking clients through these exercises.
Alignment
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If you asked your salespeople to list the top three corporate objectives for ’25 and how they impact them every day, how many would answer correctly? 100%? 80%? 50%? Lower?
Sales Structure
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Align sales, marketing, lead generation and other functions to support pipeline growth and closed revenue.
Technology
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What technology are you using today? Microsoft Office solutions? You can do better. There are proven solutions that are cost effective, easy to use, and impactful.
Incentive Plan Analysis & Design
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Create an incentive plan that supports organizational goals, is motivating, and is based on metrics that you can measure, and the salesperson can impact.
Training
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Whether new or tenure, every salesperson needs to have a growth mindset. Ongoing sales training is the best way to ensure your team is in peak sales shape.
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Go-to-Market Strategy
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Define the best go-to-market strategy for your organization; evaluate the relative priorities within your strategy and how you optimize channels to reach existing customers and prospects.
Sales Process
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BANT, MEDDICC, MEDDPICC, other? Let’s determine what works best for your organization and design actionable close plans to decrease sales cycles, increase win rates, and increase sales.
Talent
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Your salespeople are your most valuable asset. What does your ideal salesperson look like? What are the traits of your most successful salespeople? How do you replicate them?
Coaching
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Everybody is better with a coach. Coaching improves onboarding, shortens time to productivity, and increases attainment of critical goals